Marketing Manager- Healthcare
I am working with a healthcare marketing company in Marlow who is looking for a HCP Marketing Manager to join them permanently. The company enables brands to deliver timely messages to pregnant women, families with young children as well as maternity and infant healthcare professionals in the UK.
In this role you will develop and oversee marketing campaigns to promote their new healthcare channel and its products and services. The role will encompass creative, analytical, print, digital, commercial and administrative responsibilities.
Some of your key responsibilities will be:
*Create and implement marketing plan for health professional channel to improve awareness and conversion of modules
*Write design/content briefs and coordinate production of all health marketing materials
*Ongoing market research of health market, along with staying abreast of competitors to help identify future opportunities
*Obtain relevant approval of new content and upload on the website through the content management system
*Understand performance metrics and apply learnings on an ongoing basis
*Roll out new brand identity for the health professional channel
*Develop sales support materials to create awareness, impact and engagement with prospective clients
*Support on building relationships with key healthcare professional bodies
*Work with Operations team to optimize healthcare facility distribution points
*Create and producing impactful client case studies
*Support company presence at health professional conferences
*Create high impact product launch campaigns
*Implement social media plans to better connect with the health professional audience
*Maintain the brand's "voice" across all platforms.
*Interact with key stakeholders to ensure messaging and positioning is appropriate, timely and consistent with overall strategy.
*Support sales colleagues in new business pitches and presentations
The company is looking for someone who has:
*Marketing experience within in a healthcare focussed role
*Experience in HCP marketing campaigns
*Ability to develop multichannel messaging for specialist groups- digital and print
*Confident with governing body guidelines WHO, ABPI
*Understanding of healthcare professional audiences
If you are interested in this role and wish to discuss further details, please feel free to get in contact with Sabrina Deo at firstname.lastname@example.org or 0121 616 3471
Paramount Recruitment Limited provides services as an agency and an employment business. We regularly have similar roles in this area. Please see our website for details or send your CV in to us to find out the latest opportunities.
You must be eligible to work in the UK. Learn more
- Agency: Paramount Recruitment
- Posted: 14th February 2018
- Expires: 16th March 2018
- Reference: sd-hcpmarketing